Technical Log
Gist Branding
Gist required a full identity refresh to align perception with product maturity and business ambition.
The Requirement
Unify brand voice, visual expression, and campaign adaptability so the team could scale communications without diluting message quality.
The Execution
We defined strategic positioning pillars, created reusable creative templates, and aligned photography direction with product storytelling goals.
The Result
Gist gained a high-confidence brand foundation that improved message consistency and accelerated campaign production cycles.