Technical Log
Headset Brand Identity
Headset needed an identity that could communicate premium quality while supporting performance-led campaigns.
The Requirement
Design a brand system that balances emotional storytelling with technical credibility for a demanding digital audience.
The Execution
We developed the naming logic, tone framework, and visual direction, then implemented production rules for content, social, and landing experiences.
The Result
Headset launched with a coherent identity that improved recall and enabled faster cross-channel execution without brand drift.